Website privacy & analytics

Updated October 14, 2026

Your analytics choice

Google Analytics loads only after you choose Allow analytics. You can decline and continue using the website. Your preference is stored in this browser for up to six months. Use Privacy settings to change it. Declining stops this website’s Analytics collection; it does not delete records already received by Google.

What we measure

When you allow analytics, Google processes website visits, browser and device information, approximate location, referring websites, and campaign labels from marketing links. We also measure selected actions, such as contact links, Apply Now clicks, educational resource links, article scrolling, and questionnaire starts and completions. These measurements help Troy Martin understand which resources are useful and which sources produce interest.

We do not intentionally send your name, email, phone number, questionnaire answers, loan details, or submission reference to Analytics. Private questionnaire records and internal administration pages do not load Analytics. Custom events omit link text, full outbound links, and financial form values. Advertising personalization and Google signals are disabled in our tag configuration.

Marketing links & cookies

Links in videos, social posts, email, and partner profiles may include campaign labels identifying the publication or source. Use labels for marketing content, never client names or financial information. Analytics cookies may distinguish visits in this browser. We store your analytics preference even if you decline; this is necessary to remember your choice.

Your questionnaire data

Questionnaire handling is described separately in our Concierge questionnaire privacy information. Formal loan applications and documents are handled through the secure loan application portal.

Learn more or contact us

Read Google’s privacy policy for its processing practices. Contact Troy at TroyCMartin@cox.net or (949) 305-5151 with questions.